November 24, 2010 by Sarah Legg
The Mobile Marketing Association released a case study on the Oklahoma Lottery outlining its success with an SMS campaign. Users opted into a mobile VIP club where they were entered to win $100 for 30 days. After the campaign ended, the OK Lottery announced its new iPhone app to its VIP members, resuling in a 5% click-thru rate from its 13,000 members. You can read details at the Mobile Marketing Association’s website.