January 12, 2011 by Sarah Legg
With never-ending technological advances in mobile marketing and public interest in smart phone technology and usage, and the ongoing prevalence of healthcare in the news by way of reform, it is only natural that the mobile healthcare market will continue to grow through 2011.
According to “2011 mHealth Report”, a white paper released by mobileStorm Inc, with recent shifts in attitudes and technologies in mobile healthcare, the market is “increasingly being looked upon to solve” many issues in the healthcare industry including: Electronic Media Records (EMRs), large national disasters, and healthcare reform.
Four key areas will drive increased mobile usage in healthcare:
- Development and acceptance of healthcare technology
- End-User interest
- Regulatory measures such as HIPAA
According to a Pew Internet survey, about 15% of 18-29 year old have a mobile health app on their phone, followed by 8% of 30-49 year olds, 6% of 50-64 year olds, and 5% of those ages 65 and older. FierceMobileHealthcare.com predicts that in the next year, mobile health apps could triple to 600 million. The report also cites that 70% of people worldwide have an interest in a healthcare related app, and would even be willing to pay for it. These developments will be interesting to watch in the coming years as healthcare decision makers start to age and adopt new technologies in their everyday lives.