February 16, 2011 by Sarah Legg
The #gettingslizzerd snafu with the Red Cross yesterday proves that a social media negative can be turned into a social media positive.
An unsuspecting Red Cross employee with access to the Red Cross’s twitter handle accidentally tweeted “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettingslizzerd” under the @RedCross username. Needless to say, followers of the Red Cross immediately retweeted the tweet, which I’m sure gave the inadvertant tweeter a mild heart attack.
The Red Cross handled the controversy well tweeting: “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.” Instead of posting an apology or a reprimand about the employee like many orgs would, the Red Cross took the mistake and turned it into a positive. #gettingslizzerd is now a trending topic for donors to the Red Cross, and DogFish Head beer is getting free publicity to boot.
1. Don’t tweet for your company on your personal device.
2. Own up to your company’s social media mistakes.
3. Turn what could be a glaring negative into a glaring positive.
Read about the snafu here.