Local Search: Marketing’s Latest Hot Topic

April 8, 2011 by Sarah Legg

Social Media is so 2010. The latest marketing craze popping up all over the internet is local search.

Local search refers to hyper-local listings in search engines, mobile apps, online yellow pages and more. A user would search for what they want, i.e. a business name or category, and where they want it, i.e. a zip code or city. Local search is especially important for small businesses to ensure customers can find them when they need them.

A simple query for “local search” on Google is a great starting point for businesses to start adding their listings to various local search sites.

The following are sites that I would recommend to ensure your listings are correct and visible for your potential customers:

Google Places: Google Places distributes your listing to Google Maps and Google Search results. This is also a good introduction into working with Google AdWords to start an SEM program to increase the likelihood of your business appearing at the top of search results.

YP.COM: YP.COM is the former YellowPages.com site by AT&T. This site is neck and neck with SuperPages.com each month for the top internet yellow pages (IYP) site. You are able to claim your free listing on YP.com, or purchase upgraded listings if your category and geography are heavily advertised.

SuperPages.com: SuperPages.com is the SuperMedia (formerly Verizon) IYP site.

YellowBook.com: YellowBook.com belongs to, you guessed it, Yellow Book. Yellow Book has transformed itself from a print yellow pages directory company to an all-inclusive marketing services provider. Yellow Book offers low-cost SEM, SEO, web design, direct mail and more.

For more information regarding local search sites, check out this blog post from HubSpot.

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