Social Media helps drive patients to hospitals

July 1, 2011 by Sarah Legg

Here’s a new way of thinking about healthcare and social media. Patients (and potential patients) see it as cutting edge when hospitals use social media. In a study released by YouGov Healthcare, 81 percent of those surveyed think that a hospital’s social media use makes them seem progressive.

A hospital’s image can only so far, however. Just over half, 57 percent of respondents, agreed that a social media presence would be a strong factor in choosing where they’d seek treatment, suggesting that social media plays an important role in the decision-making process.

On top of that, women aged 36-64, those who tend to make family healthcare decisions, are most-likely to connect through social media.

If your hospital, clinic or department is still hesitant to jump on the social media bandwagon, here’s some proof that social media isn’t just a wasted activity for employees, rather a powerful decision-influencing piece of your marketing puzzle.

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